Data protection

Data security issues

Any questions regarding data security at Miele? If so, please do not hesitate to contact our Data Security Officer (info@miele.co.za). Further developments in Internet technology will, of course, impact our data security strategy. Should there be any need to modify our policy, timely notification of changes will be given on this website.


1. The information and downloads provided contain no binding guarantees, promises or representations. 
2. MIELE cannot assume any responsibility that this data is correct or complete, nor guarantee the quality or reliability of the information or results produced therewith. In no way shall MIELE be liable for direct, consequential or incidental damage resulting from the downloads such as the interruption of service, lost profits and loss of data or information. Downloads provided by Miele should only be used after prior consultation with Miele.

3. MIELE does not assume any liability whatsoever resulting from the use or lack of use of the downloads or from hardware or software errors or incorrect system settings. The use of the downloads is done at the user's own risk and discretion. MIELE shall not assume any liability for software and information, in particular with respect to its fitness for a specific purpose, the validity of its content or its freedom from viruses.

4. MIELE assumes no responsibility for damage caused by viruses, trojan horses, hoax viruses or other code that manifests destructive or damaging properties, or for programs, parts of programs or code or the interruption of services resulting from such corrupted data. The user is expected to take precautionary measures to protect against viruses or other destructive data.

5. Miele assumes no responsibility for errors in transmission of data to Miele, the manipulation of such data by unauthorised third parties, in particular through access to Miele networks and systems.

6. This does not include cases of intent or gross neglect and does not apply in cases in which guarantees regarding the properties of downloads were made or in the case of infringements against substantial contractual obligations. The same applies to cases of injuries and bodily harm as well as to responsibilities resulting from product liability. Damages resulting from an infringement of substantial contractual obligations is however limited to such damages as are deemed foreseeable and typical in the context of similar contracts. The above does not imply a reversal in the burden of proof to the detriment of the user.


Digital Miele Assistant

The Digital Miele Assistant is a so-called chatbot provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80333 Munich. The Digital Miele Assistant will assist you in the search for information on and purchase of Miele Service Packages, such as the Miele Service Certificate, Coffee Care or Exclusive Care Packages. You can simply enter your questions in the chat window. The Digital Miele Assistant will then provide you with answers. If you would like to request a Miele Service Certificate, the Digital Miele Assistant will send you a link to the appropriate web form.

The Digital Miele Assistant does not answer any contract-specific customer requests. If you have any such enquiries, please contact our customer service (https://www.miele.co.za/domestic/contact-form-2867.htm). Personal details are neither required nor requested in order to use the Digital Miele Assistant. At the most, information about the respective appliance type is collected but not appliance identification, e.g. via a serial number, which is necessary for the Digital Miele Assistant.

We process your data to deal with your concerns and to control and improve our business and service processes, including the Digital Miele Assistant, which is our legitimate interest. The legal basis for the processing is Art. (6)(1)(f) GDPR. If you purchase a Miele Service Certificate or another Miele Service Package, the legal basis for data processing is Art. 6 (1)(b) GDPR. E-bot7 GmbH acts as a processor on our behalf and acts upon our instructions.

The questions you ask the Digital Miele Assistant, as well as the usage data, i.e. chat duration, time stamp of the messages, number of dialogues and approximate location of the users, are stored for a maximum of 90 days. After that your questions will be deleted irrevocably. In addition, the usage data are stored anonymously for statistical purposes. Personal data are not evaluated.

Data security

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:


Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.


Cookie Notice

Miele (PTY) Ltd ("Miele", "we") uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies. Some cookies are used only where you consent to their use. Other cookies are used on the basis of other grounds. Your current settings with regard to cookies that require consent are:

  1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, cookies may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

  • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
  • Persistent cookies: These cookies remain on your computer for a longer period of time.

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means these technologies may be used for the following purposes:

  • To identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • To help us remember products that you have added to your shopping cart or notepad.
  • To show you the quantity of products you have added to your shopping cart or notepad on the website.
  • To remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • To analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.

By changing the cookie settings of your Internet browser, you can deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

Please note, however, that if you deactivate cookies, not all features of the website may operate as intended. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • View cookies,
  • Allow cookies,
  • Disable all or certain cookies,
  • Disable all cookies when closing the browser,
  • Blocking cookies,
  • Notify when a cookie is to be set,
  • Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, by changing the settings at the top of this policy.

To the extent any personal data is collected through cookies, our Privacy Policy applies and complements this Cookie Policy.

  1. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests under Article 6(1)(f) GDPR or other applicable local law equivalent as the case may be. These legitimate interests are our carrying out the transmission of a communication over an electronic communications network and/or of enabling the use of a specific service explicitly requested by you. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

2.1 Google

On our website we use various essential cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

2.2 Further details

Further details about each of the individual essential cookies we use can be found in the following table:


Third Party (further details above)


Retention Period









Google Tag Manager  (further explanation above)



6 months



Automatic deletion after the browser session has ended





3. Analysis cookies
In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

  • Frequency of page visits
  • Search Keywords
  • Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of personal data is consent under Article 6(1)(a) GDPR or other applicable local law equivalent as the case may be. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.


3.1 Google

On our website we use various analytics cookies provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://policies.google.com/privacy?hl=en

Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR or other applicable local law equivalent as the case may be).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months .

For more information on the terms of use of Google Analytics, please visit https://www.google.com/analytics/terms/.

Google Optimize

Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns. For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en.


3.2 Further Details

You can deactivate analysis cookies by changing your settings at the top of this policy. Further details about all of the individual analytics cookies we use can be found in the following table:


Third Party (further details above)

Purpose (further explanation above)

Retention Period
















Google Analytics


2 years



24 hours



1 minute




30 seconds to 1 year




90 days


Automatic deletion after the browser session has ended





Google Optimize

90 days


24 hours


24 hours


24 hours


24 hours


24 hours


4. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.


5. To get further information

If you have any questions or comments about this Cookie Policy, contact us at info@miele.co.za.